Custora is not yet optimized for ye olde Internet Explorer. For now, please use Chrome, Safari, or Firefox.

The flurry of wrapping paper has finally settled, and the annual holiday shopping season is now behind us.

The 2015 holiday shopping season (Nov. 1 – Dec. 31) was a strong one for US e-commerce retailers with revenue up 12.1% over the same period in 2014.

Here are a few highlights from the Custora Pulse Holiday 2015 Recap Report, coming out mid-January. The data comes from the Custora E-Commerce Holiday Pulse – a free online dashboard providing key US e-commerce statistics and benchmarking data from 200+ online retailers, 500 million anonymized shoppers, and $100B in e-commerce revenue.

1. With strong revenue increase (12.1%) came a solid jump in orders, up 10.9% with the average order value (AOV) up 1.1%. This indicates a less promotionally driven holiday season — a good sign for retailers.

2. A total of 30.4% of online sales were placed on mobile (phones and tablets), up from 25.9% of orders in 2014. In fact, the share of transactions made on mobile phones climbed from 14% in 2014 up to nearly 20% in 2015 (19.9% to be exact). The share of orders placed on desktop computers dropped from 74.2% in 2014 to 69.% in 2015.

3. Apple continued to rule the mobile shopping game with 76.9% of orders placed on iOS devices. Consumers using Android devices accounted for 22.7% of online transactions, which is up slightly from 2014 when that number was 20.7%.

4. Search ruled holiday shopping in 2015, claiming a combined total of 39.2% of orders: organic search with 21.5% and paid search with 17.7%.

5. E-mail marketing was the leading channel behind search, driving an impressive 20% of online sales. Neck and neck with with email was direct marketing, taking 19.4% of the holiday shopping pie.

6. Social media (Facebook, Twitter, and Pinterest, etc.) only drove 1.8% of sales, down slightly from 1.9% of sales in 2014.

Sign up below to receive more e-commerce updates – including our full Holiday 2015 Recap Report (coming out mid-January 2016).