Custora is not yet optimized for ye olde Internet Explorer. For now, please use Chrome, Safari, or Firefox.

Inspired by the conversations that often take place in “Monday recap” meetings, Custora‚Äôs CEO and Head of Product wrote a power ballad about using customer analytics to bridge the gap between marketing and merchandising teams. The final output: a music video featuring hand-sewn puppets. Merchandising, marketing, and customer analytics: an unexpected love story.