— CUSTORA PRESENTS —
Three Stories
Ecommerce behavior
around the Holidays
3M+ retail customers analyzed from September 2011 through January 2012 across the following verticals:
Clothing, Jewelry, Supplies, Children, Accessories, and Vintage.
Sales volume
September 2011 - January 2012
5 Months of commerce
See if you can guess which day is Christmas.
Sales volume
September 2011 - January 2012
Weekdays win.
Throughout the year,
weekday
sales are
consistently higher than the weekends.
Sales volume
September 2011 - January 2012
Ramping up
The holiday surge begins its ascent on
November 1, then expectedly skyrockets on
Cyber Monday. Sales are nearly as high
two weeks later on December 12.
Sales volume
September 2011 - January 2012
Peak weeks
Highest sales are seen in the two weeks following
Cyber Monday.
Sales volume
September 2011 - January 2012
Shipping window closing
A steep decline begins around December 16,
when shipping windows start to close for
Christmas morning delivery.
Sales volume
September 2011 - January 2012
A new normal
Sales return to pre-holiday levels — but with a
slight increase caused by the new customers
acquired during the surge.
New vs. Returning Customers
September 2011 - January 2012
New vs. Returning Customers
September 2011 - January 2012
More new customers
Last minute shoppers are often first time
customers.
Customer Lifetime Value vs. Customer Acquisition
September 2011 - January 2012
Customer Lifetime Value vs. Customer Acquisition
September 2011 - January 2012
More customers, lower CLV
Average CLV drops as many new
customers are acquired.
Discover
how Custora can help you have
your best season yet.
3M+ retail customers analyzed from September 2011 through January 2012 across the following verticals:
Clothing, Jewelry, Supplies, Children, Accessories, and Vintage.
