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Clark just made his first purchase.

With Custora’s predictive Customer Lifetime Value analysis you know right away that he’s going to be a fantastic customer. Which means you can easily optimize ad spend towards channels that attract high-CLV customers who shop on iPads in cafes, just like Clark.
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Custora is a predictive marketing platform built for e-commerce teams. Our software helps retailers acquire valuable customers and improve customer retention .

Our software analyzes data to predict how customers will behave in the future— the things they’re likely to buy, how much they’ll spend, even how often they’ll shop. These customer-specific insights enable brands to advertise and communicate in more effective and meaningful ways.

Find great customers

Optimize Adwords for Customer Lifetime Value

Look beyond cost per acquisition and evaluate AdWords based on long-term value. Rather than wait to see how customers behave, learn immediately with predictive CLV.


Measure the CLV of new Social customers

Finally, prioritize your social marketing channels with confidence. CLV analysis reveals just how valuable those Facebook customers will be over time.


Evaluate CLV across ad networks + affiliates

Discover which advertising networks and affiliate partners attract your highest value customers and adjust your marketing budgets accordingly.


Keep customers coming back

Activate members
into customers

Offer the perfect nudge to stimulate that
first purchase


Convert one-time buyers into repeat customers

Repeat buyers are, on average, worth 6x more than one-time buyers.


Win back repeat customers that have faded away

Identify those at risk of not returning and show them some love.