The 4-Point Checklist to R.I.C.H. Lifecycle ...

What is Customer Lifecycle Marketing? The Customer Lifecycle describes key...
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Why This is the Golden Age of Retail

The Fall 2018 RH (formerly Restoration Hardware) catalog starts with a letter...
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Winky Lux & The Rise of Instagram-Native Retail

A growing trend among burgeoning retail brands is to start brand-building on...
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The 4 Layers of Effective Buyer Personas

While we’re obviously biased in favor of data-driven behavioral segmentation,...
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How Tarte Cosmetics Rewards Both Engagement & ...

We recently had the great honor to talk with Kellen Fitzgerald, Director of...
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Escape the Discount Downward Spiral, Part 3: ...

It’s no news to retailers that over-discounting is a problem. Just two adverse...
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Objective C-like Null Object Pattern in Ruby

At Custora we allow all the numbers on the screen to be lazy-loaded. We...
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