Meet Your Best Customers for Long-Term ...

In today’s article: How your VIP segments break down across demographic...
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Rolling Out the Red Carpet: Measuring Your VIP ...

We’ve said it before, and we’ll say it again: retention is the new acquisition....
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How Customer Data Turned Store Closure Into ...

One of Custora’s clients is an omnichannel retailer that decided they needed to...
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How to Protect Your Margins in the Face of Rising ...

At the time of this writing, the U.S Trade Representative has just imposed a...
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Your Revenue Forecasting Ignores the Source of ...

If you’re like most organizations, when you forecast revenue, your finance...
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The CMO Command Center

Customer loyalty in retail is usually framed as a marketing challenge, which...
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