Escape the Discount Downward Spiral, Part 1: ...

It’s no news to retailers that over-discounting is a problem. Just two adverse...
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Eloquii's Digital Retail Revolution

Eloquii CEO Mariah Chase recently shared her thoughts on the state of digital...
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How Teleflora Uses Custora to Foster Loyalty ...

Teleflora uses Custora’s segment-based testing capabilities to foster loyalty...
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How Teleflora Manages Churn Prevention

Teleflora worked with Custora to minimize churn by segmenting its customers...
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How to Stop the Discounting Madness! Step One...

Promotions have been a fixture of the American retail landscape for decades,...
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Don’t Launch that Loyalty Program Until You Have ...

When every retailer basically uses the same loyalty program structure, it’s not...
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Objective C-like Null Object Pattern in Ruby

At Custora we allow all the numbers on the screen to be lazy-loaded. We...
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