Using Lookalike Models to Acquire High-Value ...

If you missed our previous post, go back to learn about how using your...
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Using Lookalike Models to Acquire High-Value ...

This is is the first in a two-part series on the tactics you can use today to...
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This is the Dawning of the Age of the Customer

The Age of the Customer! Customer-Centric Marketing! Customer Obsession! These...
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The Big Reason You Should Track Your ...

Welcome to the latest installment of our series on segmenting best practices...
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Segmentation Strategies for Winning Back Churned ...

Welcome to the latest installment of our series on segmenting best practices...
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Step One of Refocusing Your Organization Around ...

The following is an excerpt from our new book, The Chance of a Lifetime: How to...
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Objective C-like Null Object Pattern in Ruby

At Custora we allow all the numbers on the screen to be lazy-loaded. We...
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