Using Behavioral Segmentation to Detect Churn ...

Detecting fading and lost customers is one incredibly valuable form of...
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The Challenges Of Adopting a CLV-First Strategy ...

When you optimize around product or channel metrics without regard to the...
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How to Segment to Increase First & Second Repeat ...

Every retailer is interested in driving repeat purchases from one-time buyers....
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3 Common Segmentation Mistakes (How NOT to Slice ...

Your segments could be sabotaged by any one of these sneaky mistakes, but...
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How to Slice the Pie, Part 2: Design Data-Rich ...

In the second part of our series on customer segmentation for retail, we will...
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How to Slice the Pie, Part 1: Demographic Versus ...

In the first part of our series on customer segmentation for retail, we will...
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Story

Objective C-like Null Object Pattern in Ruby

At Custora we allow all the numbers on the screen to be lazy-loaded. We...
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