Not to sound too alarmist, but retail is evolving faster than ever before in the history of the known universe. Brands that don't adapt—and marketers that don't adopt new technological skills—will not last.
One of those skills is systematically leveraging data to grow customer loyalty and improve customer retention.
This book focuses on retention, and how to build a churn prevention machine that keeps your customers engaged for the long run.
The book clocks in at 100 pages, but we promise there are lots of illustrations.
Read the book to learn:
1. Why predictive analytics and advanced segmentation are key to reducing customer churn
2. The 5 core capabilities for an effective churn prevention machine
3. A step-by-step approach to building a predictive churn prevention program