How to Stop the Discounting Madness! Step One...

Promotions have been a fixture of the American retail landscape for decades,...
Read

Don’t Launch that Loyalty Program Until You Have ...

When every retailer basically uses the same loyalty program structure, it’s not...
Read

Jumping the 3 Big Hurdles to Predictive Modeling, ...

To ensure their predictive models drive meaningful results, retail analysts...
Read

Jumping the 3 Big Hurdles to Predictive Modeling, ...

Retailers should make a concerted effort to build predictive infrastructures...
Read

Lifecycle Marketing is Real-World Interactive ...

Every customer has a story, but as a retail marketer, you have it in your power...
Read

Jumping the 3 Big Hurdles to Predictive Modeling, ...

As a retail marketer looking to compete in today’s customer-driven market,...
Read
Story

Objective C-like Null Object Pattern in Ruby

At Custora we allow all the numbers on the screen to be lazy-loaded. We...
Read