The Ins and Outs of Customer Equity — and Why it ...

Customer equity is a retailer’s North Star...or index fund...or leaky bucket?...
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Retail Marketers Put Data in the Driver's Seat ...

Segmenting audiences based on data-informed personas instead of demographic...
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The Importance of Customer-Centric Marketing — ...

Achieving personalization means putting customers — not categories, channels,...
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Supercharge Your One-Time Buyer Program with ...

Seal the deal with one-time customers using these techniques. In previous blog...
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Lessons from Etail: Overcoming Legacy Values to ...

Legacy footwear giant ASICS is gaining ground on its tech-savvy competitors...
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Are your loyalty tactics in need of a refresh?

Guest post by Martina Poehler, Director of Marketing at Fresh Relevance As...
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Story

Objective C-like Null Object Pattern in Ruby

At Custora we allow all the numbers on the screen to be lazy-loaded. We...
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