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To Each, Her Own: How Data is Changing the Lingerie Industry
The 6 critical capabilities needed for customer-centric communication
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Customer Lifetime Value
Rolling Out the Red Carpet: Measuring Your VIP ...
We’ve said it before, and we’ll say it again: retention is the new acquisition....
How Customer Data Turned Store Closure Into ...
One of Custora’s clients is an omnichannel retailer that decided they needed to...
How to Protect Your Margins in the Face of Rising ...
At the time of this writing, the U.S Trade Representative has just imposed a...
Your Revenue Forecasting Ignores the Source of ...
If you’re like most organizations, when you forecast revenue, your finance...
The CMO Command Center
Customer loyalty in retail is usually framed as a marketing challenge, which...
How Supergoop Topped Custora’s Retail Benchmarks, ...
This past May, Custora announced a new benchmarking feature within our...
Data Driven Marketing
Retail Marketers Put Data in the Driver's Seat for Personalization and Precision
Segmenting audiences based on data-informed personas instead of demographic...
7 for All Mankind
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