Getting Customer-Centric With Your Acquisition ...

When we talk about Acquisition KPIs, we’re talking about finding those matches...
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Digging Down to Segment KPIs for Outsized Results

One of the most important tasks for a retail CMO is to engage, serve, and...
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Putting Customer KPIs in Context

What’s the most important metric for your customer KPIs? If your answer isn’t...
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Announcing Customer-Centric Benchmarking

How Does Your Retail Marketing Really Measure Up? As a customer intelligence...
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Using Lookalike Models to Acquire High-Value ...

If you missed our previous post, go back to learn about how using your...
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Using Lookalike Models to Acquire High-Value ...

This is is the first in a two-part series on the tactics you can use today to...
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Story

Objective C-like Null Object Pattern in Ruby

At Custora we allow all the numbers on the screen to be lazy-loaded. We...
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