6 IRCE Sessions to Attend if You're Into Analytics, Data and Digital Marketing

IRCE - the world's biggest e-commerce conference - is just around the corner. Team Custora is looking forward to heading out to Chicago next week to meet new and prospective customers, hear about the latest e-commerce trends, and hand out Starbucks gift cards (not necessarily in this order).

Here are the conference sessions we're most excited about on the intersection of e-commerce marketing, technology, data, and analytics. And if you'd like to discuss any of these topics with us, and see how leading retailers like Etsy, Guess?, Bonobos, Reebok and One Kings Lane use Custora's analytics platform to improve their marketing programs, just stop by booth 1664 or schedule a meeting.


The best IRCE sessions to learn about data, analytics and e-commerce marketing


1) Keynote - Connecting with Consumers by Giving Them What They Want

The speaker: Niraj Shah - Chief Executive Officer & Co-Founder, Wayfair.com

Why we're excited about it: E-commerce mogul Wayfair needs no introduction, having grown from a 2-person startup in 2002 to a near-IPO giant today. In this session, Wayfair's co-founder and CEO will share how Wayfair builds deep, lasting relationships with their customers, and how customers' opinions help shape the company's strategy. We're especially curious to hear how customers influenced Wayfair's decision to re-brand and unite hundreds of separate web properties into one brand - wayfair.com.


2) Building on Strengths: Why Data Should Change Your Marketing Plan Every Quarter

The speaker: Ryan Bonifacino - Vice President, Digital Strategy, Alex and Ani

Why we're excited about it: Alex and Ani's revenue increased 7X (septupled?) after implementing a data-driven strategy for allocating their marketing budget to different marketing channels. Custora is a big proponent of using data to optimize marketing spend (see our guide for optimizing Google AdWords spend using customer lifetime value), so we can't wait to see what Ryan and the team have been doing.  


3) Conversion Drivers: Go Beyond the Like to Make Social Work for Retail

The speakers: Nicolas Franchet - Head of Retail, E-Commerce, Global Vertical Marketing - Facebook, David Atchison - Senior Vice President, Marketing - Zulily

Why we're excited about it: The combination "social media + e-commerce" isn't straight forward. Data shows that social media isn't directly generating e-commerce sales (at least not yet), and online retailers aren't sure what is the best way to measure the success of their social programs. This session offers expert advice from Facebook and Zulily, and we're looking forward to hear about smart, ROI-driven ways to incorporate Facebook in a retailer's marketing tooklit.


4) Making sense of all this data

The speakers: Brett Trent - Vice President, E-Commerce - Dress Barn & Maurice's, Jon Thralow - Partner - Tycoon Venture Partners

Why we're excited about it: Integrating multiple data sources for rich customer data? Creating a unified view of your customers? Real-world examples from retailers on using customer data to improve marketing? Yes please!


5) Finding the Right C-Level Staff to Lead Your Organization into the E-Commerce Everywhere World

The speakers: Bill Mirabito - President - B2C Partners, Cynthia Aherne - CEO - Aherne Executive Search

Why we're excited about it: The quickly changing landscape of retail has created a need for new skills and domain expertise among retail and e-commerce executives. We're particularly curious to hear about the characteristics of the new retail CMO: Mobile, social, digital marketing and the ever increasing use of technology are a few examples of what senior leaders now must master.


6) Leveraging Loyalty Insights In-Store, Across Channel

The speakers: Mike Hogan - EVP, Strategic Business & Brand Development - GameStop

Why we're excited about it: Working with retailers like Reebok, Guess?, and Fresh, Custora is witness to the unique opportunities - and challenges -  these omnichannel companies face. GameStop will talk about leveraging online, offline, and mobile loyalty offerings to communicate with its 30 million members wherever they are.


A bit more about Custora

Custora is a customer-centric marketing platform that uses predictive analytics to let retailers get a better understanding of their customers, and figure out better ways to find more of the most valuable ones. Marketing teams use our platform to reduce customer churn, implement automated Lifecycle Marketing programs, and optimize customer acquisition with Customer Lifetime Value analysis.

Learn more about Custora’s customer analytics platform

Drop by our booth anytime if you’re around. However, scheduling a meeting ahead of time would be the best way for us to connect. You can click here to find a time to meet during one of the conference breaks.





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