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Custora and Fab, calculating the lifetime value of iPad customers

Jason Goldberg from Fab.com just wrote up a nice piece covering some customer lifetime value analysis we ran with the Fab team zooming in on iPad customers.

As Jason notes, the expected two-year revenue from iPad customers is over twice that of the average customer!

fab_values

iPad customers also "convert" from members into paying customers much faster than the average customer.

fab_free_to_paid

 

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