New York, New York – September 28, 2017 – Custora (www.custora.com), an industry leading advanced customer segmentation platform for retail, today announced that Tom Ebling has joined Custora’s Board of Directors.
Ebling most recently served at Demandware’s CEO from 2010-2016, and as the CEO of Lattice Engines, ProfitLogic and Torrent Systems. This appointment comes as Custora continues to expand rapidly by providing marketers with self-serve access to build powerful segments that improve the ROI of campaigns across email, facebook, display, and direct mail campaigns.
“The industry has been talking about ‘omnichannel personalization’ and ‘single view of the customer’ for years, but as consumers who receive advertising campaigns every day, we all realize most brands haven’t yet caught up with the hype,” said Ebling. “Custora is the first technology company I’ve encountered that is built to address the operational challenges that prevent brands from delivering on the promise of delivering customer-centric, data-driven campaigns --- from data aggregation to running machine learning models at scale to incremental measurement to seamless integration across channel marketing tools.”
“We couldn’t be more psyched to have Tom on board,” said Corey Pierson, Custora’s CEO. “He has a wealth of experiences in scaling SaaS businesses, along with a deep expertise in CRM, eCommerce, and Business Intelligence.”
“Custora has doubled in size over the past 12 months and has 6 of the top 20 largest retailers on their platform,” Ebling added. “I am excited to be part of a special company as they start to scale with more velocity.”
Custora is an advanced customer segmentation platform that puts the power of predictive analytics in the hands of marketers. We help retail brands improve the ROI of their email, display, direct mail, and Facebook campaigns. Custora aggregates data from disparate sources, surfaces smart (and predictive) customer segments, integrates with systems of engagement to execute more effective acquisition and retention campaigns, and measures the impact at the customer level. Over 100 brands including Nordstrom, Ann Inc., Tiffany & Co., Crocs, and Teleflora use Custora to acquire higher value customers, increase revenue from existing customers, and improve team efficiency.