Update: Holiday e-commerce last-minute trends

Custora Pulse data shows strong growth during the last-minute shopping rush (Dec-15-18), with sales growing 13% over the same period in 2012. (tweet this stat)

 Online traffic was especially strong during the last-minute rush, with 23% growth in visitors to online stores vs 2012. (tweet this stat)

 One in three purchases was made on a mobile device (phone or tablet) during the last-minute shopping rush. (tweet this stat)

 Check out the Pulse for more holiday e-commerce stats, trends, and real-time industry benchmarking.

 And, Happy Holidays!

From the team at Custora, happy holidays and a happy new year!
If you're looking for reading suggestions for the holidays, may we suggest the new marketing courses on Custora UE-commerce Lifecycle Marketing andPredictive Analytics, also available as ebooks.

 

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