Why Your Customer Analytics Platform Shouldn’t Be ...

No matter what some marketing cloud companies would have you believe, your...
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The 6 critical capabilities needed for ...

To successfully communicate with the customer, marketers need to be able to...
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Hero, Data Driven Marketing

Retail Marketers Put Data in the Driver's Seat for Personalization and Precision

Segmenting audiences based on data-informed personas instead of demographic...
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