How Customer Data Turned Store Closure Into ...

One of Custora’s clients is an omnichannel retailer that decided they needed to...
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The Ins and Outs of Customer Equity — and Why it ...

Customer equity is a retailer’s North Star...or index fund...or leaky bucket?...
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The Importance of Customer-Centric Marketing — ...

Achieving personalization means putting customers — not categories, channels,...
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