Why Black Friday is Mobile Friday

Mobile purchases spiked on Black Friday last year with a 30% increase in...
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How Bayesian Probability Models Can Make CLV ...

This is part three of a three-part series exploring ways to calculate CLV in a...
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Customer Lifetime Value techniques: why you need ...

This is part 2 of a 3-part series discussing techniques to calculate Customer...
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Why "average" retention rates can lead to 50% ...

Pitfalls in calculating CLV - why using an "average retention rate" can lead...
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