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5G: The Next Retail Disrupter is on the Horizon
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Data-driven
To Each, Her Own: How Data is Changing the Lingerie Industry
customer analytics
Retention
The 6 critical capabilities needed for customer-centric communication
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Customer Lifetime Value
Customer Retention in Retail
For Marketers
holiday marketing
Why Black Friday is Mobile Friday
Mobile purchases spiked on Black Friday last year with a 30% increase in...
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Customer Lifetime Value
predictive analytics
Story
How Bayesian Probability Models Can Make CLV ...
This is part three of a three-part series exploring ways to calculate CLV in a...
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Customer Lifetime Value
Story
Customer Lifetime Value techniques: why you need ...
This is part 2 of a 3-part series discussing techniques to calculate Customer...
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Customer Lifetime Value
data science
Story
models
Why "average" retention rates can lead to 50% ...
Pitfalls in calculating CLV - why using an "average retention rate" can lead...
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Data Driven Marketing
Retail Marketers Put Data in the Driver's Seat for Personalization and Precision
Segmenting audiences based on data-informed personas instead of demographic...
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