How to Use First-Party Data to Drive More ...

With the reported trillion-dollar holiday season rapidly approaching, retailers...
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Why Black Friday is Mobile Friday

Mobile purchases spiked on Black Friday last year with a 30% increase in...
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Hero, Data Driven Marketing

Retail Marketers Put Data in the Driver's Seat for Personalization and Precision

Segmenting audiences based on data-informed personas instead of demographic...
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