Marketing to Generation Z: How to Appeal to the ...

Generation Z is a rising consumer powerhouse. Estimated at two billion...
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Marketing to Generation Z: How to Appeal to the ...

Gen Z is set to become the most crucial generation to the future of retail....
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Hero, Data Driven Marketing

Retail Marketers Put Data in the Driver's Seat for Personalization and Precision

Segmenting audiences based on data-informed personas instead of demographic...
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