The CMO Command Center

Customer loyalty in retail is usually framed as a marketing challenge, which...
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Supercharge Your One-Time Buyer Program with ...

Seal the deal with one-time customers using these techniques. In previous blog...
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Are Your Loyalty Tactics in Need of a Refresh?

Guest post by Martina Poehler, Director of Marketing at Fresh Relevance As...
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Hero, Data Driven Marketing

Retail Marketers Put Data in the Driver's Seat for Personalization and Precision

Segmenting audiences based on data-informed personas instead of demographic...
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