The Marketer’s Guide to Predictive Analytics

We break down the basics of predictive analytics, its best practices in the...
Read...

How I Predicted Pebble Backers with 98% Accuracy

The following is a guest post by R.M. Bryce, winner of the Pebble competition....
Read...

How Bayesian Probability Models Can Make CLV ...

This is part three of a three-part series exploring ways to calculate CLV in a...
Read...

How We Would Do It: Predicting Customer Pregnancy ...

There has been a lot of buzz recently about how Target was able to predict...
Read...
Story

Objective C-like Null Object Pattern in Ruby

At Custora we allow all the numbers on the screen to be lazy-loaded. We...
Read...