The Marketer’s Guide to Predictive Analytics

We break down the basics of predictive analytics, its best practices in the...
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How I Predicted Pebble Backers with 98% Accuracy

The following is a guest post by R.M. Bryce, winner of the Pebble competition....
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How Bayesian Probability Models Can Make CLV ...

This is part three of a three-part series exploring ways to calculate CLV in a...
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How We Would Do It: Predicting Customer Pregnancy ...

There has been a lot of buzz recently about how Target was able to predict...
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Hero, Data Driven Marketing

Retail Marketers Put Data in the Driver's Seat for Personalization and Precision

Segmenting audiences based on data-informed personas instead of demographic...
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