Infographic: How different are mobile customers?

It's no secret that mobile commerce is exploding.  As a result, many of our...
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How Bayesian CLV predictions helped a firm ...

Researchers at the Olin Business School evaluated a firm's search advertising...
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Visualizing "good retention" and "bad retention" ...

The "layer cake" cohort visualization is one of our favorite forms of...
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Objective C-like Null Object Pattern in Ruby

At Custora we allow all the numbers on the screen to be lazy-loaded. We...
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Custora and Fab, calculating the lifetime value ...

Jason Goldberg from Fab.com just wrote up a nice piece covering some customer...
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How Bayesian Probability Models Can Make CLV ...

This is part three of a three-part series exploring ways to calculate CLV in a...
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Hero, Data Driven Marketing

Retail Marketers Put Data in the Driver's Seat for Personalization and Precision

Segmenting audiences based on data-informed personas instead of demographic...
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