Merch + Marky: Nothing's Gonna Stop Us Now

Inspired by the conversations that often take place in "Monday recap" meetings, Custora’s CEO and Head of Product wrote a power ballad about using customer analytics to bridge the gap between marketing and merchandising teams. The final output: a music video featuring hand-sewn puppets. Merchandising, marketing, and customer analytics: an unexpected love story.

Like this? You might also enjoy these.

Meet the Marketer: Renee Halvorsen from Marine Layer

In this ongoing series, we chatted with some of our customers to learn more...
Read

4 Innovative Brands that are Transforming the Customer Experience

We’ve entered a customer experience renaissance in retail, and these four...
Read

How Being Customer-Obsessed Can Increase a CMO’s Tenure

With customer data at their fingertips, the most effective (and longest...
Read