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One time buyers. One-and-dones. One buy stands. Buy-bye bennys.
No matter what you call them, if you work in the retail industry, they’re a real concern.The unfortunate reality is the vast majority of customers who make a first purchase just never return. By simply patching the problem with a generic welcome series, you’re leaving money on the table. Our research shows that a 1% increase in customer retention leads to a 5% increase in profit per customer.
With the holidays (and the notoriously flaky shoppers that come along with them) approaching, you need a plan in place to convert more of those one-time Terrys into loyal Lucys.
To help, we wrote a book.
Weighing in at 100+ pages, this thing is the real deal. Granted, the font is big and there are numerous illustrations and obscure non-sequiturs, but it’s also chock full of insights collected across 5+ years of experience helping some of the world’s best brands build effective one-time-buyer programs.
It’s called, One and (Not) Done: Leveraging Customer Analytics to Address the One-Time Buyer Problem, and you can download it by filling out the form below.
The Adobe 2018 Digital Trends report was recently released and it gave its readers some interesting insights into this year’s top marketing priorities around data, design, and technology. The report, which consisted of close to 13,000 participants from various industries including retail, e-commerce and the marketing agency sector, revealed the trends that distinguished the […]