CARMA 2018

A CONFERENCE FOR THE CUSTOMER-OBSESSED

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October 4, 2018
City Winery, New York City

 

 

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WHAT IS CARMA?

For Practitioners, by Practitioners

Nearly every marketer we meet faces the same challenges: they're eager to leverage customer data to grow their business, but are overwhelmed by a flurry of disparate data sources, disconnected tools, empty buzzwords, and conflicting team priorities.


We developed CARMA as a forum for marketing leaders to share their strategies for navigating this complex new era of retail. We’re incredibly excited to be hosting and connecting some of the world’s sharpest marketers in the spirit of building better customer relationships and experiences with data.

Hope to see you there.

-Team Custora

 

 

PRESENTATIONS

Hear from compelling speakers

phil

Phil Irvine
Director of CRM, the Bouqs

jill

Jill Manoff
Editor in Chief, Glossy

matthew

Matthew Kirsch
Director of Ecommerce and Digital Marketing, Vida Shoes/Stride Rite

carlos alberini

Carlos Alberini
CEO, Lucky Brand

brandon-2

Brandon Purcell
Principal Analyst, Forrester

copland

Robin Copland
Global Head of Retail, Huge

lisa

Lisa Brewer
VP of Marketing, Fullbeauty Brands

megan

Megan Kohout
VP of Ecommerce, Kendra Scott

greg

Greg Zakowicz
Senior Marketing Analyst, Bronto

mike

Mike Austin
CEO and Cofounder, Fresh Relevance

corey

Corey Pierson
CEO and Cofounder, Custora

brian

Brian Long
CEO and Cofounder, Attentive 

jordan

Jordan Elkind
Head of Product Management, Custora

WHAT'S ON TAP

Agenda

Wednesday, Oct. 3rd 6-9pm
Pre-CARMA Open House
 
Thursday, Oct. 4th
8:30 am
Breakfast
 
9:00 AM
Welcome & Keynote
Corey Pierson, CEO, Custora
 
9:30 AM
The Evolution of 1:1 Marketing
Megan Kohout, VP E-commerce and Customer Analytics, Kendra Scott
 
10:00 AM
Mobile As the New Storefront
Jenn Martinez, Client Partner, Facebook
 
10:30 AM
Break
 
10:45 AM
In Good Company: Extole & Fresh Relevance Share Insights on Improving the Customer Experience
 
11:05 AM
Personalization at Scale
Eli Stein, Engagement Manager, McKinsey
 
11:35 AM
How the Bouqs won the "Super Bowl" Using Segmentation Across Channels
Phil Irvine, Director of CRM, the Bouqs
 
12:05 AM
Customers, Not Commodities
Greg Zakowicz, Senior Marketing Analyst
Oracle Bronto
 
12:30 PM
Lunch
 
1:45 PM
Navigating the Twilight Zone
Jordan Ekind, Head of Product, Custora
Joyce Greenbaum, Product Manager, Custora
Henry Ferris, Director of Marketing, VENUS Fashion
 
2:30
Users Are Redefining Retail As We Know It: The New Imperatives For Evolving Your Business Model
Robin Copland, Group VP, Retail Practice, Huge
 
3:00 PM
In Good Company: Attentive & BounceX Share Insights On New and Innovative Revenue Channels
 
3:20 PM
Break
 
3:35 PM
TOMS: Shoes for Tomorrow
Daniel Head, Director, Digital Marketing & CRM, TOMS
 
4:05 PM
Grow Your Business and Delight Your Customers with Analytics
Brandon Purcell, Principal Analyst, Forrester
 
4:35 PM
How Niche Brands Are Thriving in Today's Retail Marketplace
Jill Manoff, Editor in Chief, Glossy
Vadim Grinberg, VP Consumer Growth & Insights, Dagne Dover
Lisa Brewer, VP Digital Marketing, Fullbeauty Brands
Matthew Kirsch, Director of Ecommerce & Digital Marketing, Strideride.com
Kate Fernandez, Brand Marketing Director, Glow Concept
 
5:05 PM
The Transition from Traditional Retail to Customer Centricity
Carlos Alberini, CEO, Lucky Brand
 
5:35 PM
Wine Tasting & Happy Hour
MEET YOUR PEERS

Companies Attending

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2018 SPONSORS

Bronto
 

bounce

att

extole

cord

fresh

LET9

LOCATION

City Winery, New York, NY


156 Varick St.
New York, NY
10013