CARMA 2018




October 4, 2018
City Winery, New York City



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For Practitioners, by Practitioners

Nearly every marketer we meet faces the same challenges: they're eager to leverage customer data to grow their business, but are overwhelmed by a flurry of disparate data sources, disconnected tools, empty buzzwords, and conflicting team priorities.

We developed CARMA as a forum for marketing leaders to share their strategies for navigating this complex new era of retail. We’re incredibly excited to be hosting and connecting some of the world’s sharpest marketers in the spirit of building better customer relationships and experiences with data.

Hope to see you there.

-Team Custora




Hear from compelling speakers


Phil Irvine
Director of CRM, the Bouqs


Jill Manoff
Editor in Chief, Glossy


Matthew Kirsch
Director of Ecommerce and Digital Marketing, Vida Shoes/Stride Rite

carlos alberini

Carlos Alberini
CEO, Lucky Brand


Brandon Purcell
Principal Analyst, Forrester


Robin Copland
Global Head of Retail, Huge


Lisa Brewer
VP of Marketing, Fullbeauty Brands


Megan Kohout
VP of Ecommerce, Kendra Scott


Greg Zakowicz
Senior Marketing Analyst, Bronto


Mike Austin
CEO and Cofounder, Fresh Relevance


Corey Pierson
CEO and Cofounder, Custora


Brian Long
CEO and Cofounder, Attentive 


Jordan Elkind
Head of Product Management, Custora



Grow Your Business and Delight Your Customers with Analytics
Despite the promise of buzzwords like Big Data, Predictive Analytics, and even Artificial Intelligence, many companies still struggle to capture value from their customer data. In this session, Brandon Purcell principal analyst at Forrester Research, will demonstrate how insights-driven companies are using customer analytics to transform data into programs that win, serve, and retain customers. Attendees will learn how to assess their own analytical maturity across six key dimensions, best practices for approaching advanced analytics, and common pitfalls to avoid.

Starting from Scratch: Building a Customer Segmentation Strategy
Megan Kohout, VP of Marketing at Kendra Scott, will discuss how her team built a customer segmentation strategy and worked from the ground up to implement it across multiple channels.

The Transition from Traditional Retail to Customer-Centricity
Lucky Brand CEO Carlos Alberini will chat through how the company reorganized tools, teams, and data to transform from a channel-centric mindset to a customer-centric one. 

Driving ROI with Progressive Measurement
Erik Geisler, Director of US Agency at Facebook, discusses innovative ways in which retailers are using the platform to acquire new customers.
The New Retail Imperatives
Users are redefining retail as we know it: The new imperatives for evolving you business model. The user is the channel. Experience retail is now ground zero for today’s transformation initiatives. Retailers are struggling to find the right balance as technology becomes increasingly more intertwined into the daily lives of users. Join the discussion as we explore the new imperatives that are shaping the reinvention of how we discover and explore products, and shop and transact with retailers and brands.
Customers, Not Commodities
Customers are not commodities. Too often, once a customer purchases it’s considered mission accomplished. Customers are routinely tossed to the side in search of the next customer-conversion opportunity. This can cause customers to feel under-appreciated and under-valued, potentially increasing churn.  It’s time to start treating them less as commodities and more like people. Join Oracle Bronto’s Senior Commerce Marketing Analyst Greg Zakowicz as he dives into why it is so critical to focus on the post-purchase experience and explain how some easy-to-execute segmentation strategies can help you better understand your customer and the effectiveness of your marketing campaigns.
Winning the Floral "Super Bowl" with Smart Segmentation
For floral retailer, The Bouqs Co., Mother's Day is the "Super Bowl" moment  - the industry's biggest event of the year. Hear from the Director of CRM on how they were able to increase revenue by 45% compared to the prior year with smart segmentation. Through the use of personas to personalize creative, offers, and product preferences The Bouqsd strategically engage with customers across multiple channels through various lifecycle stages in a timely, relevant manner to take home the win. 

Companies Attending

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City Winery, New York, NY

156 Varick St.
New York, NY

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