— CUSTORA PRESENTS —

Clive

AND THE

Unsubscribe

(OR, WHAT'S COSTING RETAILERS $5.8 BILLION PER YEAR)

CLICK ANYWHERE TO CONTINUE
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Clive

Clive loves shopping online


From soaps to socks to jellyfish food,
if he can think of it, it's only a few clicks
away from his doorstep.
It's miraculous, if you think about it.


Along with 77% of shoppers,
Clive actually prefers to receive
emails
from online retailers more
than any other medium.


It's an easy way for him to stay in touch
with his favorite brands, discover new
things, and take advantage of some
great deals.

"Yes, please."
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77%

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"No, thanks."
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50%

Unfortunately, Clive is also one
of those people who barely reads
marketing emails.

50% * of people admit to never or almost
never reading emails from retailers.


* Custora
Twitter
Email
Pile of email

It's understandable, given people receive
an average of 147 emails * per day
That's a lot to sort though.

Twitter

And sometimes, if he gets a bad vibe ,

Clive will unsubscribe.

And here's what happens:


CLICK HERE Arrow small Unsubscribe button off Unsubscribe button on

On average, each time a customer
unsubscribes, it costs a retailer

$ 23.00

* Custora
Twitter

In fact, each year , "unsubscribes" cost
U.S. retailers an estimated

$ 5.8 Billion*.

Yikes. That's $111 Million per week.

* Custora
Twitter

We looked into when and why people unsubscribe,
and discovered some interesting things.

1 calendar

5% of people
unsubscribe within
the first week of subscribing

6.5% within the
first month

3 calendars

And 8.5% within the first
three months


* Custora
Twitter

We also asked people to list their most common
reasons for unsubscribing.

"Too frequent"

Listed by 67% of people

"Not relevant"

Listed by 60% of people

"Too generic,
not personalized"

Listed by 63% of people

"I hardly buy anything
from them"

Listed by 55% of people

Custora
Twitter

So, back to Clive.
How do you keep him "subscribed"?

Check

Email works.
Just keep it classy.

Email's a really great way for
retailers to stay in touch with millions
of people, and customers actually
prefer it over other direct mediums.
The more tailored, better.

Check

First impressions
matter.

Those first few emails can
make or break a relationship
with a new customer, so
make them count.

Check

Timing + relevancy =
happier customers

It's all about delivering the right
message to the right person at
the right time. Not too much,
and not so little that they forget
why they love you.


Twitter

We believe online marketing can be a whole lot better,
and we're getting started with email.

(No spam, we promise)