Custora is built for B-to-C brands shifting to a customer-centric world.
With endless piles of data, marketing today is chaotic and often frustrating.
Becoming “customer-centric” is easy to talk about, but hard to actually pull off.
Data is fragmented across channels and marketers have limited access to customer intelligence. Technology is anchored around channel measurement, not customer metrics.
Our platform is built to meet these challenges.
Custora helps marketers easily access and leverage customer/CRM Data.
For some mid-size high-growth companies with no formal CRM system in place, this means we serve as their CRM. For large enterprise teams, Custora acts as a “layer” on top of their existing CRM.
We call this, CRM Activation.
Custora can also be viewed as an enhanced Customer Data Platform (CDP). Custora exceeds the baseline CDP definition by incorporating rich predictive insights and recommendations into your customer data.
Now more than ever, marketers need to be able to leverage customer data, and they need to do so at scale.
Every decision — from product planning to designing campaign briefs — should be informed by a deep understanding of customer interests.
Every campaign should be measured not only by last-click channel revenue, but also by the incremental impact on customer lifetime value.
Every touch point, from daily emails to the on-site experience to targeted direct mail campaigns, should be tailored based on a holistic understanding of cross-channel customer behavior.
This is what our software platform is built for. We think of it as a new era in business-to-consumer CRM.
Our primary focus is to help marketing teams leverage customer data to drive long-term, sustainable growth.