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This is CRM built for business-to-consumer brands shifting to a customer-centric world.


With endless piles of data, marketing today is chaotic. The New CRM is built to organize, enable access, and leverage customer data.

Becoming “customer-centric” is easy to talk about, but hard to actually pull off.

Data is fragmented across channels and marketers have limited access to customer intelligence. Technology is anchored around channel measurement, not customer metrics.

Custora is a CRM platform built to meet these challenges.

Now more than ever, marketers need to be able to leverage customer data, and they need to do so at scale.

Every decision—from product planning to designing campaign briefs—should be informed by a deep understanding of customer interests.

Every campaign should be measured not only by last-click channel revenue, but also by the incremental impact on customer lifetime value.

Every touchpoint, from daily emails to the on-site experience to targeted direct mail campaigns, should be tailored based on a holistic understanding of cross-channel customer behavior.

This is what our software platform is built for.

We think of it as a new era in business-to-consumer CRM.

Our primary focus is to help teams leverage customer data to drive long-term, sustainable growth.

Old CRM =

A not-very-smart database.

New CRM =

The epicenter of customer intelligence.

Old CRM =

Waiting three weeks for a list.

New CRM =

Fast answers to big customer questions.

Old CRM =

Owned by IT.

New CRM =

Owned by Marketing.

Old CRM =

Requires a computer science degree (and patience).

New CRM =

A joy to use.

Old CRM =

14 marketing tools. 14 different customer profiles.

New CRM =

The same customer profile in every tool.

Old CRM =

Jumping from fire to fire.

New CRM =

Knowing what to do next.

Old CRM =

Batch and blast.

New CRM =

Predicting customer preferences.

Old CRM =

Soul-draining SQL queries.

New CRM =

Point-and-click segmentation.

Old CRM =

Obsessing over last click revenue.

New CRM =

Optimizing for CLV.

Old CRM =

A cost center.

New CRM =

A revenue generator.

Old CRM =

Ad-hoc reporting.

New CRM =

Built to identify ways to grow your business.