Custora Pulse  •  Report

Announcing Custora Holiday Pulse, a Real-Time Look into US E-Commerce Trends


Just in time for Black Friday, Cyber Monday and Purple Thursday*, we are excited to launch the Custora E-Commerce Pulse, a real-time dashboard providing US e-commerce key statistics and benchmarking data.
The Pulse is based on Custora’s analysis of over 70 million online shoppers and over $10 billion in e-commerce revenue across over 100 US-based online retailers.

According to the Pulse, for the holiday period starting November 1st, holiday e-commerce sales are up 18% vs. last year. Visits to e-commerce sites increased by 23% vs. 2012.

We summarized key holiday trends so far in this festive infographic:
Real-time holiday e-commerce stats from Custora Pulse

Receive Black Friday and Cyber Monday updates
The Pulse is updated daily throughout the holiday period. Sign up to receive email updates on key dates including Black Friday and Cyber Monday.

Industry Benchmarking for retailers: See how your numbers stack against the industry
Online retailers can easily benchmark themselves against US e-commerce industry performance along key performance metrics by authenticating their Google Analytics account on the Pulse. Give it a try here.

About Custora and How We Can Help
Custora provides a customer-centric marketing platform that helps e-commerce teams make customer acquisition and retention programs more profitable. Custora’s software uses advanced statistical models to identify distinct customer segments and predict how customers will behave in the future. This enables e-commerce companies to deliver more relevant and effective communications that promote long-term customer relationships.

Custora is proud to work with some of the world’s leading e-commerce retailers, including LivingSocial, Etsy, Fab, Bonobos, Revolve Clothing, and One Kings Lane.
If you’re interested in learning more about Custora, you can request a demo here.

Pulse Methodology
To provide estimations of the US e-commerce industry, The Custora E-Commerce Pulse uses a combination of internal and external data sources. Internally, Custora analyzed over 70 million online shoppers and over $10B in e-commerce revenue across over 100 US-based online retailers. External data points, such as the US Department of Commerce e-commerce growth figures, are also leveraged to extrapolate growth trends within the Custora data universe to arrive at predictions for US industry at large. If you have any questions about our methodology, feel free to ask in the comments, tweet at us, or email us.

* ok Purple Thursday does not exist. But wouldn’t it be awesome if it did? 


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