We have just launched the Custora E-Commerce Pulse, where you can track key US e-commerce statistics and benchmarking data in real time throughout the holiday season. The Pulse is based on Custora’s analysis of over 70 million online shoppers and over $10 billion in e-commerce revenue across over 100 US-based online retailers.
Key highlights of the holiday shopping season so far:
1) The holidays are off to a strong start with sales up 18%, traffic up 23%
2) Mobile is now a third of sales
Almost a third of all online purchases are now made on phones or tablets: Share of e-commerce purchases made on mobile devices (phone and tablet) jumped from 19% in 2012 to 28% in holiday 2013.
3) Apple dominates but Android is growing
iOS devices (iPhone and iPads) account for 82% of e-commerce mobile purchases, while Android devices (phones and tablets) only account for 17%, up from 15% in 2012.
4) Social commerce isn’t happening yet
Share of online purchases driven by Facebook and Twitter is close to 0% this holiday season so far.
Here’s a festive infographic summarizing these highlights.
Receive Black Friday and Cyber Monday updates
The Pulse is updated daily throughout the holiday period. Sign up to receive email updates on key dates including Black Friday and Cyber Monday.
Industry Benchmarking for retailers: See how your numbers stack against the industry
Online retailers can easily benchmark themselves against US e-commerce industry performance along key performance metrics by authenticating their Google Analytics account on the Pulse. Give it a try here.
About Custora and how we can help
Custora provides a customer-centric marketing platform that helps e-commerce teams make customer acquisition and retention programs more profitable. Custora’s software uses advanced statistical models to identify distinct customer segments and predict how customers will behave in the future. This enables e-commerce companies to deliver more relevant and effective communications that promote long-term customer relationships.
Custora is proud to work with some of the world’s leading e-commerce retailers, including LivingSocial, Etsy, Fab, Bonobos, Revolve Clothing, and One Kings Lane.
If you’re interested in learning more about Custora, you can request a demo here.
To provide estimations of the US e-commerce industry, The Custora E-Commerce Pulse uses a combination of internal and external data sources. Internally, Custora analyzed over 70 million online shoppers and over $10B in e-commerce revenue across over 100 US-based online retailers. External data points, such as the US Department of Commerce e-commerce growth figures, are also leveraged to extrapolate growth trends within the Custora data universe to arrive at predictions for US industry at large. If you have any questions about our methodology, feel free to ask in the comments, tweet at us, or email us.