Custora Pulse  •  Story

Q1 2014 Pulse US E-Commerce Update: Online retail goes up & Android eats into Apple


We recently published the Custora E-commerce Pulse Report, which found continued e-commerce growth through Q1 2014 (orders are up 13% year over year, and revenue is up 11%). These are solid numbers to start off the year, and we’ll continue to track them at The Custora E-commerce Pulse.

E-commerce on the rise

Another interesting takeaway is the increase of online revenue as a share of total retail revenue since 2000. As you can see below, e-commerce’s share has grown substantially from 2000 through the end of last year.


All said, e-commerce grew by 17% in 2013, as opposed to total retail, which increased only 4.2%.

Android bites Apple

It’s also worth noting the growth of e-commerce on Android devices versus Apple. Notice in the chart below that orders placed on Android devices have seen an uptick through the first quarter of 2014 versus 2013.


Keep your eyes open for our upcoming Mobile Report that will further explore these sorts of device vs device numbers, along with looking at the rise of mobile over time, and the ways that different platforms impact e-commerce.

We will continue to track e-commerce growth, month-to-month at The Custora E-commerce Pulse where you can also sign up to receive regular email updates.

And If you’d like to download the entire report, just enter your email address below. You will find more insights about channel growth, online vs. offline commerce, and mobile e-commerce increases.

And yep, the whole report is toilet paper themed so you have that to look forward to as well.

Download the Full Report


Stay up to date on e-commerce trends

Sign up to the Custora Pulse to receive email updates for our monthly, holiday, and seasonal US e-commerce updates.


About Custora and how we can help

Custora provides a customer-centric marketing platform that helps e-commerce teams make customer acquisition and retention programs more profitable. Custora’s software uses advanced statistical models to identify distinct customer segments and predict how customers will behave in the future. This enables e-commerce companies to deliver more relevant and effective communications that promote long-term customer relationships. Custora is proud to work with some of the world’s leading e-commerce retailers, including Etsy, Backcountry, Guess?, Bonobos, Crocs,, and One Kings Lane. If you’re interested in learning more about Custora, request a demo here.



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