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COHORT ANALYSIS

Cohort analysis is one of the most powerful tools available to
marketers for assessing long-term trends in customer retention.

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Chapter 1

Introduction to Cohort Analysis

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Chapter 2

A Snapshot Approach to Cohort Analysis

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Chapter 3

What Is Cohort Analysis?

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Chapter 4

Visualizing Customer Retention

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Chapter 5

Additional Use Cases

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Chapter 6

Advanced Applications

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Chapter 7

Summary

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