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COHORT ANALYSIS
Cohort analysis is one of the most powerful tools available to
marketers for assessing long-term trends in customer retention.
Chapter 1
Introduction to Cohort Analysis
Chapter 2
A Snapshot Approach to Cohort Analysis
Chapter 3
What Is Cohort Analysis?
Chapter 4
Visualizing Customer Retention
Chapter 5
Additional Use Cases
Chapter 6
Advanced Applications
Chapter 7
Summary
More Cohort Analysis
Article
Visualizing "Good Retention" and "Bad Retention" in Retail
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Video
Smells Like “Testing Spirit”
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Book
One and Not Done
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