Cohort Analysis - Chapter 1

Introduction to Cohort Analysis

Cohort analysis is one of the most powerful tools available to marketers for assessing long-term trends in customer retention. Are your customers making more or fewer repeat purchases over time? Are they “fading away” at a faster or slower rate? And how about your email subscribers - how effective are your efforts at converting them to paying customers?

All of these are questions that cohort analysis can help answer. Best of all: Cohort Analysis is straightforward and doesn’t involve any fancy predictive analytics.

At the end of the course, you’ll be able to answer the following questions:

  1. What is Cohort Analysis?
  2. What are the benefits of Cohort Analysis compared to snapshots of the customer base?
  3. How does one perform a Cohort Analysis?
  4. What are some useful applications of Cohort Analysis in e-commerce marketing?

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