Cohort analysis is one of the most powerful tools available to marketers for assessing long-term trends in customer retention. Are your customers making more or fewer repeat purchases over time? Are they “fading away” at a faster or slower rate? And how about your email subscribers - how effective are your efforts at converting them to paying customers?
All of these are questions that cohort analysis can help answer. Best of all: Cohort Analysis is straightforward and doesn’t involve any fancy predictive analytics.
At the end of the course, you’ll be able to answer the following questions: