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CUSTOMER-CENTRIC MARKETING

Customer-Centric Marketing is about understanding what makes your customers
different and unique. It’s about looking past averages to the diverse “stories” in
your customer base – and exploring how to maximize the value of each one.
Get Started
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Chapter 1

Customer-Centric Marketing Definition

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Chapter 2

Customer-Centric Marketing Introduction

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Chapter 3

History of Customer-Centric Marketing

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Chapter 4

What Is Customer-Centric Marketing?

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Chapter 5

Benefits of Customer-Centric Marketing

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Chapter 6

Why Customer-Centric Marketing Matters

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Chapter 7

Know Your Customers

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Chapter 8

Find Customers

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Chapter 9

Know: Optimizing SEM Acquisition Programs Using CLV

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Chapter 10

Find: Improving Affiliate Marketing Acquisition Programs Using Customer Insights

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Chapter 11

Grow: Drive More Repeat Purchases

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Chapter 12

Retain: Reduce Customer Churn

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Chapter 13

Customer-Centric KPIs

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Chapter 14

Executive Level KPIs

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Chapter 15

Managerial KPIs

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Chapter 16

Final Thoughts on KPIs

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Chapter 17

Becoming a Customer-Centric Marketing Organization

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Chapter 18

Summary & Resources

More Customer-Centric Marketing

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Video

The Secret to a Single Customer View

Watch
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Article

This is the Dawning of the Age of the Customer

Read
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Webinar

How Customer-Centric Reporting Is Transforming the C-Suite

Watch or Listen

Back to Custora U Library

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