Customer-Centric Marketing — Chapter 16

Final Thoughts on KPIs

It can seem daunting to embrace a new set of KPIs, especially if your organization already has a host of metrics in place to measure and track the effectiveness of your marketing efforts. But the KPIs outlined above are the single most important source of visibility into how your marketing strategies are creating and retaining customer value. Placing CLV and Customer Equity front and center in the marketing dashboard -- and understanding the impact that acquisition and retention strategies have on these metrics over time -- is the first step towards aligning marketing efforts around customer-centric marketing principles.

Download the Customer Centric KPIs cheatsheet for a handy summary of all these KPIs.