Customer-Centric Marketing — Chapter 6

Why Does It Matter?

The Components of Customer-Centric Marketing


Customer-centric marketing is a marketing strategy that informs both customer acquisition and customer retention. In this module we present a simple four-component framework for thinking about the various elements of customer-centric marketing and how they interact with each other. In the next module (customer-centric marketing KPIs) we discuss detailed KPIs for measuring and tracking the success of a customer-centric marketing strategy and implementation.

The four components of customer-centric marketing are:

Know: Understand Your Customers

Find: Acquire Better Customers

Grow: Drive More Repeat Purchases

Retain: Reduce Customer Churn