Customer-centric marketing is a marketing strategy that informs both customer acquisition and customer retention. In this module we present a simple four-component framework for thinking about the various elements of customer-centric marketing and how they interact with each other. In the next module (customer-centric marketing KPIs) we discuss detailed KPIs for measuring and tracking the success of a customer-centric marketing strategy and implementation.
The four components of customer-centric marketing are:
Know: Understand Your Customers
Find: Acquire Better Customers
Grow: Drive More Repeat Purchases
Retain: Reduce Customer Churn