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CUSTOMER LIFETIME VALUE

CLV (Customer Lifetime Value) is a prediction of all the value a
business will derive from their entire relationship with a customer.

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Chapter 1

What is CLV?

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Chapter 2

Introduction to Historical CLV

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Chapter 3

Average Revenue Per User (ARPU)

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Chapter 4

Introduction to Cohort Analysis

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Chapter 5

Applications of CLV

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Chapter 6

Predictive CLV

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Chapter 7

Bayesian Inference

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Chapter 8

Pareto/NBD

More Customer Lifetime Value

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Webinar

Why Customer Lifetime Value Matters

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BOOK

The Chance of Lifetime

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Article

The Challenges Of Adopting a CLV-First Strategy Across The Organization

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