Lifecycle Marketing — Chapter 1

Introduction

In this course, we discuss Customer Lifecycle Marketing for e-commerce. The course begins with definitions as well as the importance and benefits of lifecycle marketing. We then cover how to design an effective lifecycle program, strategy and best practices, and some helpful tips for getting started.

At the end of this course, you should be able to answer the following questions:

1) What is e-commerce Customer Lifecycle Marketing?

2) What are the benefits of using Lifecycle Marketing compared to campaign-based or calendar-based marketing? 

3) What are the strategic considerations when designing a lifecycle marketing program? 

4) What are the different lifecycle stages and which types of marketing email are most effective at each stage? 

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