In this course, we explore Predictive Analytics in Retail.
We start with what exactly predictive analytics are and why they matter. Then we discuss when and why to use predictive analytics and discuss some use cases that focus on predictive analytics in retail and e-commerce marketing. The course concludes with a few basic tools that you can use to get started with predictive analytics on your own.
By the end of the course, you should be able to answer the following questions: