Ultimately, predictive analytics can give you the ability to fully unlock the power of your data. An organization that embraces predictive analytics can move past historical insights (what tactics and strategies have worked in the past) to forecasting the actions that will bring the greatest success in the future. And just as importantly, the ability to extrapolate from limited data makes predictive analytics an essential component of a rapid-cycle testing approach.
In today’s constantly-changing e-commerce landscape, the ability to experiment and optimize quickly is more important than ever -- and those companies that are able to leverage the power of predictive analytics will be at a significant advantage in the future.
That concludes Custora U's course on Predictive Analytics. Be sure and grab the RFM Spend Calculator worksheet (download here) to try some of this out on your own.
If you want to dive into this course on-the-go you can click here to download it in eBook form.
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