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Segmentation

Segmentaton is the process of splitting up your customers into
groups based on behaviors, characteristics, and/or needs.

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Chapter 1

Introduction to Segmentation

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Chapter 2

Keeping it "REAL"

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Chapter 3

Where to Begin

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Chapter 4

Demographic Segmentation

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Chapter 5

Behavioral Segmentation

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Chapter 6

Repeat Purchases

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Chapter 7

"Lost" Customers

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Chapter 8

Previously on "Lost"

More Segmentation

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Video

Segmentation and Experimentation

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Article

Digging Down to Segment KPIs for Outsized Results

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Webinar

Where Organizations Fall Short With Segmentation

Watch or Listen

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