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Segmentation
Segmentaton is the process of splitting up your customers into
groups based on behaviors, characteristics, and/or needs.
Chapter 1
Introduction to Segmentation
Chapter 2
Keeping it "REAL"
Chapter 3
Where to Begin
Chapter 4
Demographic Segmentation
Chapter 5
Behavioral Segmentation
Chapter 6
Repeat Purchases
Chapter 7
"Lost" Customers
Chapter 8
Previously on "Lost"
More Segmentation
Video
Segmentation and Experimentation
Watch
Article
Digging Down to Segment KPIs for Outsized Results
Read
Webinar
Where Organizations Fall Short With Segmentation
Watch or Listen
