— CUSTORA PRESENTS —

3 stories

Three Stories
Ecommerce behavior
around the Holidays

3M+ retail customers analyzed from September 2011 through January 2012 across the following verticals:
Clothing, Jewelry, Supplies, Children, Accessories, and Vintage.

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Sales volume

September 2011 - January 2012

5 Months of commerce

See if you can guess which day is Christmas.

5 months of commerce

Sales volume

September 2011 - January 2012

Weekdays win.

Throughout the year, weekday sales are
consistently higher than the weekends.

Weekday sales

Sales volume

September 2011 - January 2012

Ramping up

The holiday surge begins its ascent on
November 1, then expectedly skyrockets on
Cyber Monday. Sales are nearly as high
two weeks later on December 12.

Ramping up

Sales volume

September 2011 - January 2012

Peak weeks

Highest sales are seen in the two weeks following
Cyber Monday.

Peak weeks

Sales volume

September 2011 - January 2012

Shipping window closing

A steep decline begins around December 16,
when shipping windows start to close for
Christmas morning delivery.

Shipping window closing

Sales volume

September 2011 - January 2012

A new normal

Sales return to pre-holiday levels — but with a
slight increase caused by the new customers
acquired during the surge.

New normal

New vs. Returning Customers

September 2011 - January 2012

New vs returning customers

New vs. Returning Customers

September 2011 - January 2012

More new customers

Last minute shoppers are often first time
customers.

New vs returning customers

Customer Lifetime Value vs. Customer Acquisition

September 2011 - January 2012

Customer lifetime value vs customer acquisition

Customer Lifetime Value vs. Customer Acquisition

September 2011 - January 2012

More customers, lower CLV

Average CLV drops as many new
customers are acquired.

Customer lifetime value vs customer acquisition

Discover how Custora can help you have
your best season yet.

3M+ retail customers analyzed from September 2011 through January 2012 across the following verticals:
Clothing, Jewelry, Supplies, Children, Accessories, and Vintage.

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