Input: Customer Data Cloud
Under the hood, Custora collects customer data from disparate systems to create a unified customer profile, then enriches each profile with a variety of predictive data points.
Our Customer Data Cloud ensures all of your customer information is clean, consolidated, and ready for segmentation.
Custora collects data regarding offline orders, online orders, website engagement, email engagement, CRM systems, and more.
Custora organizes the disparate data around each unique customer to create a single source for customer insights.
Custora enhances each customer profile with a suite of predictive models to surface product preference, price point preference, discount preference, lifecycle stage, and more.
And above the hood, or rather, more like jumper cables connected to all of that enriched data, Custora has four products that enable organizations to access and leverage customer insights across every decision and every marketing touch point.
Access Customer Data
Discover customer segments and behavioral insights that represent the best opportunities to grow your business.
Empower your team with self-serve access to answer gnarly customer-focused questions on demand.
Leverage Customer Data
Self-serve access to build and deploy powerful segments across all your marketing and advertising channels.
Stream consistent, unified customer profiles into all of your personalization and campaign management tools.