Smarter segments, everywhere.
Self-serve access to build and deploy powerful segments across all your marketing and advertising channels.
Build. Test. Learn. Repeat.
Segmentation Studio enables marketers to create and export segments to test across marketing campaigns and learn which messages resonates with different customers.
Curious if free shipping or a percentage discount will be more effective for our high-CLV one-time buyers? Are they more responsive on Facebook of email? Use Segmentation studio to find out.
1. Faster access to essential segments
No nasty queries. No waiting for the BI team to get back to you. You're always a few clicks away from the segments you need.
2. Improve the ROI of every channel
Powerful CRM segments that drive results across channels.
3. Run more experiments, faster
Incremental cross-channel measurement at your fingertips.