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According to data from the Custora Pulse, Cyber Monday was the biggest day in e-commerce history, with online sales increasing 18% vs. Cyber Monday 2012.
The Pulse is based on Custora’s analysis of over 70 million online shoppers and over $10 billion in e-commerce revenue across over 100 US-based online retailers.
Other notable e-commerce Cyber Monday trends:
One in three purchases was done on mobile devices (phones and tablets) on Cyber Monday.
Apple still dominates e-commerce with 80% of mobile orders, but Android devices are gaining share, with 20% of mobile orders this Cyber Monday, up from 13% on Cyber Monday 2012.
Social Commerce didn’t happen on Cyber Monday: Social Networks (including Facebook, Twitter, Pinterest and Instagram) generated less than 1% in e-commerce sales on Cyber Monday.
Our CEO and Co-Founder, Corey Pierson, discussed Cyber Monday and holiday trends on Bloomberg TV’s “Bottom Line” last night, as Cyber Monday came to a close. You can watch the interview here:
The Custora Pulse is updated daily throughout the holiday season; you can sign up to receive email updates here. The Pulse also enables online retailers to easily benchmark themselves against US e-commerce industry performance along key performance metrics. View the Pulse and sign up here
About Custora and how we can help
Custora provides a customer-centric marketing platform that helps e-commerce teams make customer acquisition and retention programs more profitable. Custora’s software uses advanced statistical models to identify distinct customer segments and predict how customers will behave in the future. This enables e-commerce companies to deliver more relevant and effective communications that promote long-term customer relationships.
Custora is proud to work with some of the world’s leading e-commerce retailers, including LivingSocial, Etsy, Fab, Bonobos, Revolve Clothing, and One Kings Lane.
If you’re interested in learning more about Custora, you can request a demo here.
More about the Custora Pulse Methodology
The Custora Pulse tracks key US e-commerce statistics and allows any retailer to benchmark their data in real time throughout the holiday season. The Pulse is based on Custora’s analysis of over 70 million online shoppers and over $10 billion in e-commerce revenue across over 100 US-based online retailers. The Pulse also leverages external data points, such as the US Department of Commerce e-commerce growth figures, to extrapolate growth trends within the Custora data universe to arrive at predictions for US industry at large.
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