Holidata E-Commerce 2015 – What Mattered Most (New Custora Report)


Holly Jolly Holidata

Wrapping paper. Hot chocolate. Turkey legs. Holidata.

The time has come to sort through the bits and bytes that led to another holiday season full of e-commerce growth.

The Custora E-Commerce Pulse 2015 Holidata Recap Report examines the major trends during the 2015 holiday shopping season (November – December): Strong growth, mobile e-commerce, the marketing channels driving e-commerce transactions, and more.

The findings in this report are based on the Custora E-Commerce Pulse, a free dashboard tracking online transactions from over 200 US retailers, 500 million shoppers, and over $100 billion in transaction revenue. Sign up here to receive email notifications for monthly updates and seasonal research reports.

Here are four highlights from the report. Download the full report below.

We’re also holding a webinar discussing the report’s results, you can learn more and register here.


Another year for (e-commerce) holiday cheer
US e-commerce revenue was up 12.1% this holiday season over holiday 2014, keeping with the trend of double digit growth over the past five years.


Cyber Monday? How about “Cyber Week?”
Black Friday and Cyber Monday were once again the top two shopping days of the season.  The week leading up to Cyber Monday filled out the rest of the top spots, stretching Cyber Monday into Cyber Week.

Holiday 2015 Revenue by Day


Mobile magic strikes again
Nearly a third of online purchases (30.4%) were made on a mobile device this holiday, driven mostly by smartphone shopping. Black Friday was “Mobile Friday” again with 36.1% of sales made on phones and tablets.

Share of Mobile Orders by Brand


Search and email made the season bright
Search (free and paid) and email marketing were the stars of the holiday season. Social media… not so much (yet?).


Holiday Bonus! Download our data
We’ve made the complete data sets for the findings within this report available here.


Download the full report below. If you have any questions or comments about the report, we’d love to hear them. Feel free to comment here or email us at


Download the 2015 Holidata E-Commerce Recap Report


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