Q3 E-Commerce Pulse Update + Holiday 2015


Pour one out for the summer.

Along with the end of Q3 comes many things: fall sweaters, crisp air, and the infamous pumpkin spice latte.

It also means that the Custora elves are hard at work preparing our annual Custora E-Commerce Holiday Pulse, an online dashboard providing key US e-commerce statistics and benchmarking data. Throughout the holidays, and with spotlights on major shopping days like Black Friday and Cyber Monday, we’ll update the Holiday Pulse with new stats and insights on this year’s trends.

The stats are based on aggregate, anonymized data from over 500 million shoppers, $100B in e-commerce revenue, and 200+ online retailers.

It’s our gift to you — sign up for Holiday Pulse updates here.

Now, let’s not get ahead of oursElves

The numbers are in for Q3 2015 and it was another strong quarter for US e-commerce.

E-commerce revenue was up 11.8% year over year, and e-commerce transactions were up 11.6% over Q3 2014.

Mobile marches on

Mobile devices continue to make inroads on order share by platform, with phones and tablets making up a combined 28.7% of e-commerce transactions. This is up from 23.1% of orders during the same time last year.

Apple = $$$

Apple’s iOS continues to be the platform of choice for mobile shoppers, taking 76.9% of the order share. However, Android’s stake climbs to 22.7%, up from 19.5% in Q3 last year.

Keepin’ it organic

Organic search was once again the leading driver of e-commerce purchases bringing in 22.5% of orders. Paid Search ads and affiliate marketing both saw significant increases for each channel, Paid Search moving up from 16.4% to 19.3% and affiliate marketing jumping from 12.1% to 16.7%. Social media (incl. Facebook, Twitter, Instagram, and Pinterest) continued to putter along at 1.5%.

Review all Q3 US e-commerce stats and sign up for holiday Pulse updates here.

Download our Holiday 2014 Recap Report below for an overview of last year’s shopping trends.

Download the 2014 Holiday E-Commerce Recap Report


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