Retailers resort to promotional markdowns for many reasons. They usually play an important role in product lifecycle management and can sometimes be a necessity to help sell end-of-season, outdated or slow-moving merchandise.
Unfortunately, retailers often use promotional markdowns as a strategy to generate revenue and to drive consumer demand.
The Adobe 2018 Digital Trends report was recently released and it gave its readers some interesting insights into this year’s top marketing priorities around data, design, and technology.
The report, which consisted of close to 13,000 participants from various industries including retail, e-commerce and the marketing agency sector, revealed the trends that distinguished the top-performing companies from the rest.
By now, the mantra of “right message, right customer, right time” has become the rallying cry of customer-centric brands. But it’s difficult for marketers to achieve this vision at scale – in part because the ad tech world, with its anonymous cookie pools and third-party data, has been a world apart from the one-to-one communication of direct marketing channels like email and direct mail.