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Custora Announces Partnership with LiveRamp to Bring CRM Personalization to Ad Tech

By now, the mantra of “right message, right customer, right time” has become the rallying cry of customer-centric brands. But it’s difficult for marketers to achieve this vision at scale – in part because the ad tech world, with its anonymous cookie pools and third-party data, has been a world apart from the one-to-one communication of direct marketing channels like email and direct mail.

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How to Survive the Retail Apocalypse

At Custora’s CARMA (Customer Analytics for Retail Marketers) conference last year, I shared my thoughts on the so-called retail apocalypse by comparing it to HBO’s Game of Thrones—not only because I like Game of Thrones, but also because it’s apt.

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