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BOTH E AND REAL!

BOOKS

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White paper

High Value Customer Acquisition on Twitter

Acquire the right customers using predictive analytics and lookalike targeting. Read more…
growth-report
REPORT

Retail Customer Metrics Growth Index

The metrics that matter most, and tactics to help retail marketers improve.. Read More…
OneAnd(Web)
BOOK

One and (Not) Done

Leveraging data to solve the one-time buyer problem. Read more…
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BOOK

It's Not You, It's My Data

Leveraging customer analytics to build a scalable customer churn preventio.. Read more…
high value acquisition
WHITE PAPER

High-Value Customer Acquisition on Facebook

Increase ROAS with smart segments and Facebook Lookalike Audiences. Read more…
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WHITE PAPER

The Lifecycle Marketer's Guide to Customer Data

Tactics for improving acquisition, cultivation, retention. Read more…
please dont go
WHITE PAPER

Please Don't Go

A guide to using predictive analytics to improve customer retention while minimi.. Read…
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