Custora just announced a $6.5MM Series A round of funding from VC firms Foundation Capital and Greycroft Partners. We wanted to share some of our thoughts on the journey so far, what’s to come in the year ahead, and of course say thank you for being a part of it all.
[Press Release] Custora Raises $6.5MM Series A to Integrate Predictive Customer Insights into the Marketing Cloud
New funds will accelerate Custora’s product development and growth; helping marketers improve customer acquisition and retention.
Custora is growing and hiring software and data engineers, sales and marketing folks, customer advocates, designers, and baristas (barista? baristi? baristae?). You can check out all available jobs and apply on our careers page.
A bit more about us:
Custora provides a SaaS platform that helps online retailers better understand their customers and improve their customer acquisition and retention programs. We’re on a mission to remove the “mass” from mass marketing. Our software uses data science to uncover meaningful customer segments and integrates directly with various marketing tools to help retailers predict and address each segment’s unique needs and interests. Since taking part in Y Combinator’s 2011 batch, we have grown to become a profitable business working with some of the leading e-commerce brands in the country including Etsy, One Kings Lane, LivingSocial, and Bonobos. We were named one of Time Magazine’ 10 NYC Startups to Watch in 2013, and our headquarters are in the Flatiron District in Manhattan, NY. We work hard, work together, and care deeply about building a business and a culture that will have a positive impact on the world.
Check out our jobs page for the full postings.
To help you decide which position at Custora is the best fit for you, we created this handy flow chart:
We’re excited to announce our first round of funding (as reported on TechCrunch)! We couldn’t be happier with a group of investors. The funding will enable us to develop more quickly, to grow more quickly, and to achieve our goal more quickly – helping businesses provide a one-to-one tailored marketing experience for each one of their customers.