Online shopping was up almost 20% in Thanksgiving 2014 compared to Thanksgiving 2013, driven by mobile shopping and promotions.
Despite this growth, Thanksgiving – contrary to some predictions – is nowhere near Black Friday or Cyber Monday in terms of online shopping. Revenue on Black Friday 2013 was almost 2.5X higher than Thanksgiving 2014, and revenue on Cyber Monday was three times as high.
With the just-announced Amazon Fire Phone, a rumored larger-screen iPhone coming soon, and Google investing $500 million to take its Shopping Express service nationwide, this summer is already full of interesting developments for e-commerce and mobile shopping.
We recently published the Custora E-commerce Pulse Report, which found continued e-commerce growth through Q1 2014 (orders are up 13% year over year, and revenue is up 11%). These are solid numbers to start off the year, and we’ll continue to track them at The Custora E-commerce Pulse.
2014 is already shaping up to be a strong year for US E-Commerce, with revenue up 11% over Q1 last year, and orders up 13% over the same period last year.
Based on Custora Pulse data, online shopping on Thanksgiving was strong, with sales online increasing 15% compared to Thanksgiving 2012.
Just in time for Black Friday, Cyber Monday and Purple Thursday*, we are excited to launch the Custora E-Commerce Pulse, a real-time dashboard providing US e-commerce key statistics and benchmarking data.
The Pulse is based on Custora’s analysis of over 70 million online shoppers and over $10 billion in e-commerce revenue across over 100 US-based online retailers.