US e-commerce delivered solid performance in Q2 2015, in sharp contrast to much struggle in the brick & mortar retail world. E-Commerce transactions were up a cool 10% over Q2 2014, and e-commerce revenue was up 9.4% year over year.
When the holidays come to mind, many of us think of a nice big pile of presents. But, lately, the holiday season is also marked by an inbox stuffed with a pile of fun holiday emails from your favorite online shops.
We’ve all been there. It’s the day before Cyber Monday: you’ve crafted the perfect marketing email – it’s sophisticated yet straightforward, creative yet factual, and guaranteed to inspire customers to open, click, and convert in one seamless motion.
Check out our article in Multichannel Merchant on how to craft the perfectly timed email.
Welcome to Part Three of our series on designing and implementing a successful marketing experiment.